Apr 21, 2019  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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ADV 6006: Theories of Advertising


Credits: 3                    Grading Scheme: Letter

     

Theories dealing with consumer responses to marketing communications: state-of-the-art advertising and marketing communications theory, academic articles examining consumer responses.



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