Apr 21, 2019  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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ADV 6305: Advanced Media Planning


Credits: 3                    Grading Scheme: Letter

Prerequisite: ADV 4300, MMC 6421 , or equivalents.      

Media planning to meet advertising goals. Use of research findings. Computer models.



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