May 22, 2019  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

[Add to Portfolio]

ADV 6503: Advertising Creative Strategy and Research


Credits: 3                    Grading Scheme: Letter

     Corequisite: MMC 6421  or equivalent.

Social science findings as guides for decisions. Use of consumer behavior concepts in shaping advertising message content and improving media selection.



[Add to Portfolio]