Apr 21, 2019  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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ADV 6505: Advertising Research Methods


Credits: 3                    Grading Scheme: Letter

     

Introduction to methods most commonly use in professional and scholarly research, including secondary, qualitative, survey, content analysis, and experimental methods.



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