Jun 26, 2019  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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ADV 6602: Advertising Management


Credits: 3                    Grading Scheme: Letter

Prerequisite: ADV 6305  and ADV 6503 , or consent of instructor.      

Application of management principles and practice to effective development of advertising/public relations plans. Case studies and discussion of current problems in research, planning, operations, administration, and evaluation.



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