Nov 14, 2018  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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MAR 7786: Marketing Literature


Credits: 3                    Grading Scheme: Letter

Prerequisite: admission to Ph.D. in marketing or consent of instructor.      

Survey of academic marketing literature, with special focus on conceptual and empirical studies of marketing strategy and marketing program variables.



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