Jul 16, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog
[Add to Portfolio]

ADV 6503: Advertising Creative Strategy and Research


Credits: 3                    Grading Scheme: Letter

     Corequisite: MMC 6421  or equivalent.

Social science findings as guides for decisions. Use of consumer behavior concepts in shaping advertising message content and improving media selection.



[Add to Portfolio]