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    University of Florida
  Dec 15, 2017
2017-2018 Graduate Catalog
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ADV 6602: Advertising Management

Credits: 3                    Grading Scheme: Letter

Prerequisite: ADV 6305  and ADV 6503 , or consent of instructor.      

Application of management principles and practice to effective development of advertising/public relations plans. Case studies and discussion of current problems in research, planning, operations, administration, and evaluation.

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