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    University of Florida
   
 
  Nov 18, 2017
 
 
    
2017-2018 Graduate Catalog
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HMG 6747: Marketing in Hospitality/Tourism


Credits: 2                    Grading Scheme: Letter

     

Providing a marketing analysis of the hospitality and tourism industry. The course will cover key marketing principles in practices and discuss tourism and hospitality marketing strategies. Case studies will be used to help students develop an understanding of the interrelationship among the marketing concepts that will be covered in this course. The course should allow students to take the proper marketing steps and make decisions given the latest trends in tourism and hospitality.



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