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    University of Florida
  Nov 18, 2017
2017-2018 Graduate Catalog
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LEI 6562: Advanced Marketing for Recreation, Parks, and Tourism

Credits: 3                    Grading Scheme: Letter

Prerequisite: LEI 6895 .      

Examination of multidimensional marketing functions common to complex recreation, park, and tourism organizations. Emphasis on strategic planning in marketing and its use by recreation, parks, and tourism organizations. Class project in tourism marketing helps develop more in-depth understanding and appreciation of application of marketing to local agency.

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