Sep 26, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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MAR 6335: Building and Managing Brand Equity


Credits: 2                    Grading Scheme: Letter

Prerequisite: QMB 5304 , QMB 5305 , MAR 5805 .      

Product and brand management decisions needed to build, measure, and manage branded equity. Focal objectives are to increase understanding of important issues in planning and evaluating brand strategies and to provide the appropriate theories, models, and other tools to make better branding decisions.



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