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    University of Florida
  Dec 15, 2017
2017-2018 Graduate Catalog
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MAR 6456: Business-to-Business Marketing

Credits: 2                    Grading Scheme: Letter

Prerequisite: MAR 5805 .      

Strategy concepts for marketing products and services to other businesses; institutions such as hospitals and universities, and government. Role of marketing strategy as part of overall business strategy. Developing and launching new products, managing channels of distribution and sales forces, and building and maintaining alliances and partnerships.

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