The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    University of Florida
  Jan 20, 2018
2017-2018 Graduate Catalog
[Add to Portfolio]

MAR 6646: Marketing Research for Managerial Decision Making

Credits: 3                    Grading Scheme: Letter

Prerequisite: MAR 5805  and QMB 5303 . Designed for M.B.A. students.      

Examination of approaches and methods of marketing research with particular attention given to the perspective of the marketing manager.

[Add to Portfolio]