Jun 20, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog
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MAR 6646: Marketing Research for Managerial Decision Making


Credits: 3                    Grading Scheme: Letter

Prerequisite: MAR 5805  and QMB 5303 . Designed for M.B.A. students.      

Examination of approaches and methods of marketing research with particular attention given to the perspective of the marketing manager.



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