May 27, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog
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MAR 6833: Product Development and Management


Credits: 2                    Grading Scheme: Letter

Prerequisite: Intended for masters students      

Management of new product development process including identifying new product opportunities, product concept testing, market feasibility analysis, prototype development, market testing, and commercialization.



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