Oct 19, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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MAR 6834: Marketing of Science and Technology


Credits: 2                    Grading Scheme: Letter

Prerequisite: MAR 5806  or consent of instructor.      

Applying special marketing techniques and strategies to discoveries, inventions, and innovations embodied in products, services, and intellectual property. Emphasizes the particular characteristics of engineering- and science-driven market offerings.



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