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    University of Florida
  Nov 18, 2017
2017-2018 Graduate Catalog
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MAR 6835: Marketing of Science and Technology

Credits: 3                    Grading Scheme: Letter

Prerequisite: MAR 5805 .      

Applying specialized marketing techniques and strategies to discoveries, inventions, and innovations embodied in products, services, and intellectual property. Focuses on particular characteristics of engineering- and science-driven market offerings.

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