Dec 16, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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MAR 6862: Customer Relationship Management


Credits: 3                    Grading Scheme: Letter

     

Acquiring, building, and maintaining mutually beneficial relationships with customers. The customer as a financial asset that companies should measure, manage, and maximize.



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