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    University of Florida
  Feb 18, 2018
2017-2018 Graduate Catalog
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MAR 7507: Perspectives on Consumer Behavior

Credits: 3                    Grading Scheme: Letter

Prerequisite: graduate standing or consent of instructor.      

In-depth analysis of the field. Critically examines various theoretical and methodological approaches through marketing and consumer behavior literatures. Students must develop an original research project.

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