Nov 15, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG/PREVIOUS EDITION]

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MAR 7507: Perspectives on Consumer Behavior


Credits: 3                    Grading Scheme: Letter

Prerequisite: graduate standing or consent of instructor.      

In-depth analysis of the field. Critically examines various theoretical and methodological approaches through marketing and consumer behavior literatures. Students must develop an original research project.



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