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    University of Florida
  Feb 18, 2018
2017-2018 Graduate Catalog
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MAR 7588: Consumer Information Processing and Decision Making

Credits: 3                    Grading Scheme: Letter

Prerequisite: MAR 7507  or consent of instructor.      

In-depth treatment of consumer information processing and choice behavior as a function of psychological and environmental factors. Underlying concepts and theories of individual judgment and decision making; critical evaluation of research in this area.

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