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    University of Florida
   
 
  Dec 14, 2017
 
 
    
2017-2018 Graduate Catalog
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MAR 7626: Multivariate Statistical Methods in Marketing


Credits: 3                    Grading Scheme: Letter

     

Review of application of multivariate methods including multiple regression; factor discriminant and cluster analysis; and conjoint measurement to summarize and analyze marketing data.



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