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    University of Florida
  Nov 18, 2017
2017-2018 Graduate Catalog
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MAR 7636: Research Methods in Marketing

Credits: 3                    Grading Scheme: Letter

Prerequisite: admission to Ph.D. in marketing or consent of instructor.      

Experimental and quasi-experimental design; procedures for laboratory and field experiments; statistical conclusion, internal, external, and construct validity in research design; reliability and validity in measurement; creativity in hypothesis generation and theory testing in behavioral research.

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