Jun 24, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog
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MAR 7666: Marketing Decision Models


Credits: 3                    Grading Scheme: Letter

Prerequisite: ECO 7408  and departmental approval.      

Development and implementation of model-based approaches to marketing decision making. Model-based analysis of advertising, pricing, promotion, distribution. Research project.



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