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    University of Florida
   
 
  Sep 20, 2017
 
 
    
2017-2018 Graduate Catalog
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MMC 6423: Content-Analysis Methods


Credits: 3                    Grading Scheme: Letter

     

Sampling, category construction, calculation of intercoder reliability, and analysis of data. Evaluation of content analysis methods and opportunity to undertake project using this methodology. Focus on analysis of mass media messages, but includes content analysis of other communication content.



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