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    University of Florida
  Dec 15, 2017
2017-2018 Graduate Catalog
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MAR 6722: Web-Based Marketing

Credits: 2                    Grading Scheme: Letter

Prerequisite: Master’s students in Warrington College of Business Administration and for students who either pursue a career in online business or have general interest in the current marketing environment. Designed for MBA students.      

Provides an understanding of the current online marketing environment and the strategies and tactics of web-based marketing.

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