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    University of Florida
  Feb 25, 2018
2017-2018 Graduate Catalog
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MAR 6237: The Art and Science of Pricing

Credits: 2                    Grading Scheme: Letter

Prerequisite: MBA students.      

Providing students with a good understanding of the strategy and tactics for an effective pricing decision. By the end of the course, students will be able to explain underlying mechanisms for the current pricing practices and apply their knowledge in improving pricing decisions.

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