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    University of Florida
  Dec 15, 2017
2017-2018 Graduate Catalog
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ADV 6325: Advertising and Social Media

Credits: 3                    Grading Scheme: Letter

Prerequisite: MMC 6XXX Digital Communication Theory
MMC 5427 Research Methods in Digital Communications
MMC 6XXX Introduction to Multimedia Communication
MMC 6XXX Introduction to Social Media      

Students will learn to create, write and maintain a social advertising campaign for clients. Learn about transparency and how the advent of social media has changed advertising. Case studies will be examined and students will create several pieces for their portfolio.

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