The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    University of Florida
   
 
  Sep 21, 2017
 
 
    
2017-2018 Graduate Catalog
[Add to Portfolio]

ADV 6325: Advertising and Social Media


Credits: 3                    Grading Scheme: Letter

Prerequisite: MMC 6XXX Digital Communication Theory
MMC 5427 Research Methods in Digital Communications
MMC 6XXX Introduction to Multimedia Communication
MMC 6XXX Introduction to Social Media      

Students will learn to create, write and maintain a social advertising campaign for clients. Learn about transparency and how the advent of social media has changed advertising. Case studies will be examined and students will create several pieces for their portfolio.



[Add to Portfolio]