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    University of Florida
  Feb 23, 2018
2017-2018 Graduate Catalog
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MMC 6727: Social Media Metrics

Credits: 3                    Grading Scheme: Letter

Prerequisite:  ,  ,  ,         

Students gain clear foundation in marketing strategy and apply it to social media marketing. Examine international case studies and determine if social media drive incremental sales volume and earnings. Understand what the drivers of value are for a brand and how social media messages differ from messages in traditional media.

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