The University of Florida is regionally accredited by the Southern Association of Colleges and Schools (SACS)
to award associate, bachelor’s, master’s, specialist, engineer, doctoral and professional degrees.
Students gain clear foundation in marketing strategy and apply it to social media marketing. Examine international case studies and determine if social media drive incremental sales volume and earnings. Understand what the drivers of value are for a brand and how social media messages differ from messages in traditional media.