May 20, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog
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MMC 6728: Branding Using Social and Mobile Media


Credits: 3                    Grading Scheme: Letter

Prerequisite:  ,  ,  ,         

Special attention focusing on how online tools can enhance and strengthen a product or service’s brand strategy. Using current case studies and step-by-step process, students will be learning to maximize the online efforts while maintaining brand continuity and consistency.



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