Jul 18, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog
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MMC 5636: Introduction to Social Media


Credits: 3                    Grading Scheme: Letter

     

Social media and internet marketing have given businesses a new way to brand, promote and sell, allowing them to grow and shift their marketing efforts. Explore the various ways consumers communicate online and discuss how businesses may join the conversation. Students design and implement a social media marketing plan.



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