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    University of Florida
   
 
  Sep 22, 2017
 
 
    
2017-2018 Graduate Catalog
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MMC 6213: Strategic Communication Ethics and Concepts


Credits: 3                    Grading Scheme: Letter

     

Introduces strategic communication’s fundamentals and ethical issues arising from its practice. Students are given a background in concepts such as branding, target audiences, technologies, and historical evolution. Armed with this knowledge, students are introduced to the schools of ethical thought, and via assignments apply these to real-world contexts.



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