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    University of Florida
  Jan 23, 2018
2017-2018 Graduate Catalog
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MMC 6213: Strategic Communication Ethics and Concepts

Credits: 3                    Grading Scheme: Letter


Introduces strategic communication’s fundamentals and ethical issues arising from its practice. Students are given a background in concepts such as branding, target audiences, technologies, and historical evolution. Armed with this knowledge, students are introduced to the schools of ethical thought, and via assignments apply these to real-world contexts.

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