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    University of Florida
  Jan 18, 2018
2017-2018 Graduate Catalog
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MMC 5717: Cross Platform Media Selling

Credits: 3                    Grading Scheme: Letter

Prerequisite: Graduate status or certificate or combined degree status      

Sales staff once specialized in specific media platforms.  However, media companies now offer buying opportunities in both traditional and digital platforms, and synergy across platforms is a key selling point.  As a result, modern media sales requires sales expertise across all platforms. 

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