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    University of Florida
  Jan 18, 2018
2017-2018 Graduate Catalog
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MMC 5259: Customer Management and the Nurturing of Enduring Relationships

Credits: 3                    Grading Scheme: Letter

Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.      

The concepts and theories of customer management and ensuring the right people, processes, and technology are employed to nurture long-term customer relationships.

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