Aug 18, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog
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MMC 5422: Customer Research and the Fundamentals of Online Testing


Credits: 3                    Grading Scheme: Letter

Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.      

Teaches the development and implementation of an online offer tests, including the selection of a research question, metrics selection, validity ensurance, and data interpretation.



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