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    University of Florida
  Feb 23, 2018
2017-2018 Graduate Catalog
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MMC 5436: Messaging Methodologies and the Practice of Conversion Optimization

Credits: 3                    Grading Scheme: Letter

Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.      

Teaches the critical concepts and theories of offer response optimization, including techniques for creating compelling offers that optimize responses in both digital and mobile environments.

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