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    University of Florida
   
 
  Oct 20, 2017
 
 
    
2017-2018 Graduate Catalog
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MMC 5436: Messaging Methodologies and the Practice of Conversion Optimization


Credits: 3                    Grading Scheme: Letter

Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.      

Teaches the critical concepts and theories of offer response optimization, including techniques for creating compelling offers that optimize responses in both digital and mobile environments.



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