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    University of Florida
  Oct 23, 2017
2017-2018 Graduate Catalog
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MMC 5435: Messaging Strategy and the Centrality of the Value Proposition

Credits: 3                    Grading Scheme: Letter

Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.


Developing, measuring, testing, and expressing a value proposition throughout a company and its communications. The course teaches ways to position an offer that achieves a sustainable competitive advantage.

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