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    University of Florida
  Dec 13, 2017
2017-2018 Graduate Catalog
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MAR 6602: Entrepreneurial Marketing II

Credits: 2                    Grading Scheme: Letter


The second in a two-course sequence. An examination of how a firm’s product/service mix, promotional approach, pricing methods, distribution efforts and customer service can be conceptualized, designed and implemented based on entrepreneurial principles. Attention devoted to guerrilla, viral and buzz approaches to accomplishing market outcomes.

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