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    University of Florida
   
 
  Dec 13, 2017
 
 
    
2017-2018 Graduate Catalog
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MAR 6602: Entrepreneurial Marketing II


Credits: 2                    Grading Scheme: Letter

     

The second in a two-course sequence. An examination of how a firm’s product/service mix, promotional approach, pricing methods, distribution efforts and customer service can be conceptualized, designed and implemented based on entrepreneurial principles. Attention devoted to guerrilla, viral and buzz approaches to accomplishing market outcomes.



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