Mar 22, 2018  
2013-2014 Graduate Catalog 

Marketing Department

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Chair: J. W. Alba.
Graduate Coordinator: L. A. Brenner.
Complete faculty listing: Follow this link

The Marketing Department offers graduate work leading to the Ph.D. degree in business administration, the M.S. degree in business administration, and a concentration in the Master of Business Administration (M.B.A.) program. Requirements for the M.B.A., M.S., and Ph.D. degrees are described in the General Information section of this catalog.

Doctor of Philosophy: The Ph.D. program admission standards are the following: (a) acceptable scores on the Graduate Record Examination (typically 1250 or higher) or a score of 600 on the Graduate Management Admission Test; (b) for nonnative speakers of English, a satisfactory score on one of the following: TOEFL (Test of English as a Foreign Language: computer=213, paper=550, web=80), IELTS (International English Language Testing System: 6), MELAB (Michigan English Language Assessment Battery: 77), or successful completion of the UF English Language Institute program, and (c) a record of previous scholastic excellence in either business or a closely related social science discipline (e.g., economics, psychology, sociology, statistics). Neither industry experience nor an M.B.A. degree is required, but research experience is highly desirable.

The program offers the opportunity for concentrated study in consumer behavior, marketing management, and quantitative or analytical modeling of marketplace phenomena.

The Ph.D. curriculum consists of course work in three areas: research foundations, the major field, and electives. In addition, students are required to complete a first-year summer research project, a third-year review paper, and a dissertation. Other requirements are outlined in the General Information section of this catalog.

The research foundations requirement comprises a set of research methods and data analysis courses chosen from statistics, psychology and/or economics. The major field course work is made up of a set of five required marketing seminars that are completed during the student’s first 2 years in the program. Electives are selected from both advanced marketing seminars and other related disciplines to complement the student’s research program. There is no formal minor requirement.

Master of Science: The M.S. degree in business administration with a concentration in marketing is intended for students whose ultimate objective is to earn a Ph.D. in marketing at another institution. Applicants must have (a) an undergraduate degree from a nationally accredited program, (b) a minimum 3.5 undergraduate GPA, (c) a minimum 600 GMAT (1250 GRE), and (d) evidence of a strong interest in academic research in marketing. The concentration requires 30 credits of graduate-level courses, at least half of which must be in marketing. 


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