Business Administration (Marketing - Ph.D.)
The doctoral program is research-focused and offers the opportunity for concentrated study in consumer behavior, marketing management, and quantitative or analytical modeling of marketplace phenomena.
The Ph.D. curriculum consists of course work in three areas: research foundations, the major field, and electives. In addition, students are required to complete a first-year summer research project, a third-year review paper, and a dissertation. Other requirements are outlined in the Graduate Degrees section of this catalog.
The research foundations requirement comprises a set of research methods and data analysis courses chosen from statistics, psychology, and/or economics. The major field course work is made up of a set of four required marketing seminars that are completed during the student’s first 2 years in the program. Electives are selected from both advanced marketing seminars and other related disciplines to complement the student’s research program.