Business Administration (Marketing - Ph.D.)
The doctoral program is research-focused and offers the opportunity for concentrated study in consumer behavior or in quantitative or analytical modeling of marketplace phenomena.
The Ph.D. curriculum consists of course work in three areas: research foundations, the major field, and electives. In addition, students are required to complete a first-year summer research project, a second year summer paper, a third-year review paper, and a dissertation. Other requirements are outlined in the Graduate Degrees section of this catalog.
The research foundations requirement comprises a set of research methods and data analysis courses chosen from statistics, psychology, and/or economics. The major field course work is made up of a set of four required marketing seminars that are completed during the student’s first 2 years in the program. Electives are selected from both advanced marketing seminars and other related disciplines to complement the student’s research program.