Dec 15, 2018  
2017-2018 Graduate Catalog 

Business Administration (Marketing - Ph.D.)

Return to {$returnto_text} Return to: University of Florida Graduate Majors Not Used


Marketing Department 

Business Administration (Marketing - Ph.D.)

The doctoral program is research-focused and offers the opportunity for concentrated study in consumer behavior or in quantitative or analytical modeling of marketplace phenomena.

The Ph.D. curriculum consists of course work in three areas: research foundations, the major field, and electives. In addition, students are required to complete a first-year summer research project, a second year summer paper, a third-year review paper, and a dissertation. Other requirements are outlined in the Graduate Degrees  section of this catalog.

The research foundations requirement comprises a set of research methods and data analysis courses chosen from statistics, psychology, and/or economics. The major field course work is made up of a set of four required marketing seminars that are completed during the student’s first 2 years in the program. Electives are selected from both advanced marketing seminars and other related disciplines to complement the student’s research program.

Degrees Offered with a Major in Business Administration

Doctor of Philosophy

concentration in Marketing

Marketing Departmental Courses

Finance, Insurance, and Real Estate Departmental Courses

Information Systems and Operations Management Departmental Courses

Management Departmental Courses

Return to {$returnto_text} Return to: University of Florida Graduate Majors Not Used