Business Administration (Marketing - Master's)
The M.A. degree in Business Administration with a concentration in marketing focuses on consumer behavior, marketing management, and marketplace phenomena. Students study the critical linkages between an organization and its environment, particularly customers and competitors.
The M.S. degree in Business Administration with a concentration in marketing is intended for students whose ultimate objective is to earn a Ph.D. in marketing at another institution. Applicants must have (a) an undergraduate degree from a nationally accredited program, (b) a minimum 3.5 undergraduate GPA, (c) a minimum 600 GMAT (1250 GRE), and (d) evidence of a strong interest in academic research in marketing. The concentration requires 30 credits of graduate-level courses, at least half of which must be in marketing.