There are two distinct master’s programs in marketing, offered at the Warrington College of Business. Please read this information carefully to determine which one is suitable for you.

The first program is the specialized Master of Science (M.S.) in Business Administration with a concentration in Marketing. The Master of Science Marketing program is intended for students whose objective is to work in the field of marketing in a corporate, non-profit, or entrepreneurial setting. For additional information and to apply for this program, visit the program website: https://warrington.ufl.edu/master-of-science-in-marketing/

The second program is the Master of Art (M.A.) in Business Administration with a concentration in Marketing. This program is intended for students whose ultimate goal is to earn a Ph.D. in Marketing at another institution. This program does not train students for a marketing career in the industry. Students admitted to this program take classes at the Ph.D. level and can specialize in either consumer behavior or quantitative research (empirical or analytical). The Marketing Department only accepts M.A. students into this research-oriented program in special cases, based on applicant quality and faculty availability and fit. Applicants must show evidence of a strong interest in academic research in marketing. If you are interested in this program, please contact the Marketing Department PhD Coordinator in the first instance. Do not submit an online application to this program without first contacting the graduate coordinator. Contact information can be found here: https://warrington.ufl.edu/phd-in-business-administration-marketing/

Combination Degrees: The College offers combination bachelor’s/master’s degree options for students pursuing a Bachelor of Science Degree with a major in Marketing and a Master of Science degree with a major in Business Administration and a concentration in Marketing; a Master of Science (M.S.) with a major in Business Administration and a concentration in Marketing with a Bachelor of Arts in Business Administration (B.A.B.A.); a Master of Science (M.S.) with a major in Business Administration and a concentration in Marketing with a Bachelor of Science in Business Administration (B.S.B.A.) with a major in Finance; a Master of Science (M.S.) with a major in Business Administration and a concentration in Marketing with the Bachelor of Science in Business Administration (B.S.B.A.) with a major in Marketing; a Master of Science (M.S.) with a major in Business Administration and a concentration in Marketing with a Bachelor of Science in Business Administration (B.S.B.A.) with a major in Information Systems; and a Master of Science (M.S.) with a major in Business Administration and a concentration in Marketing with a Bachelor of Science in Business Administration (B.S.B.A.) with a major in Management.  

Master's Degrees Offered through the Department of Marketing with a Major in Business Administration

• Master of Arts
  • concentration in Marketing
• Master of Science
  • concentration in Marketing

Requirements for these degrees are given in the Graduate Degrees section of this catalog.

Marketing Departmental Courses

Warrington College of Business Courses

Business Administration--Marketing (Master's degree)

SLO1
Knowledge 
Identify, describe, and explain the concepts, methods, and tools in marketing. 

SLO2 
Skills 
Apply relevant marketing principles to analyze strategic problems in marketing, and to construct, evaluate, and implement appropriate solutions.

SLO3
Skills
Apply critical reasoning and analytical tools & methods to evaluate evidence in the service of marketing decision-making.

SLO4
Professional Behavior 
Write business documents clearly, concisely, and analytically 

SLO5 
Professional Behavior 
Speak in groups and in public clearly, concisely, and analytically, with appropriate use of visual aids