Degrees Offered with a Major in Business Administration

  • Master of Arts
    • concentration in Marketing
  • Master of Science
    • concentration in Marketing

Requirements for these degrees are given in the Graduate Degrees section of this catalog.

Marketing Departmental Courses

MAR 5805Problems and Methods in Marketing Management3
MAR 5806Problems and Methods in Marketing Management2
MAR 6105Marketing Ethics2
MAR 6157International Marketing2
MAR 6158International Marketing3
MAR 6237The Art and Science of Pricing2
MAR 6256Strategy and Tactics of Pricing3
MAR 6335Building and Managing Brand Equity2
MAR 6456Business-to-Business Marketing2
MAR 6479Professional Selling2
MAR 6507Customer Insights and Analysis3
MAR 6508Customer Analysis2
MAR 6590Managerial and Consumer Decision Making3
MAR 6591Consumer and Managerial Decision-Making2
MAR 6601Entrepreneurial Marketing I2
MAR 6602Entrepreneurial Marketing II2
MAR 6646Marketing Research for Managerial Decision Making3
MAR 6648Marketing Research for Managerial Decision Making2
MAR 6667Marketing Analytics Methods2
MAR 6668Marketing Analytics 12
MAR 6669Marketing Analytics 22
MAR 6722Web-Based Marketing2
MAR 6816Advanced Marketing Management (MBA)3
MAR 6818Advanced Marketing Management2
MAR 6833Product Development and Management2
MAR 6838Brand Management3
MAR 6839Product Development and Management3
MAR 6861Customer Relationship Management2
MAR 6862Customer Relationship Management3
MAR 6905Individual Work1-4
MAR 6910Supervised Research1-5
MAR 6930Special Topics in Marketing1-4
MAR 6940Supervised Teaching1-5
MAR 6957International Studies in Marketing1-4
MAR 6971Research for Master's Thesis1-15
MAR 7507Perspectives on Consumer Behavior3
MAR 7588Consumer Information Processing and Decision Making3
MAR 7589Judgment and Decision Making3
MAR 7626Multivariate Statistical Methods in Marketing3
MAR 7636Research Methods in Marketing3
MAR 7666Marketing Decision Models3
MAR 7786Marketing Literature3
MAR 7925Workshop in Marketing Research3
MAR 7979Advanced Research1-12
MAR 7980Research for Doctoral Dissertation1-15

Warrington College of Business Courses

BTE 7171Preparing to Teach in Business2
GEB 5212Professional Writing in Business1-3
GEB 5215Professional Communication in Business1-3
GEB 5929Foundations Review1-3
GEB 6229Professional Communication for Accountants2
GEB 6365International Business3
GEB 6905Individual Work1-4
GEB 6930Special Topics1-3
GEB 6941Internship1-4
GEB 6957International Studies in Business1-4

Business Administration--Marketing (Master's degree)

SLO1
Knowledge 
Identify, describe, and explain the concepts, methods, and tools in marketing. 

SLO2 
Skills 
Apply relevant marketing principles to analyze strategic problems in marketing, and to construct, evaluate, and implement appropriate solutions.

SLO3
Skills
Apply critical reasoning and analytical tools & methods to evaluate evidence in the service of marketing decision-making.

SLO4
Professional Behavior 
Write business documents clearly, concisely, and analytically 

SLO5 
Professional Behavior 
Speak in groups and in public clearly, concisely, and analytically, with appropriate use of visual aids