ADV 5005 Advertising Planning 3 Credits
Grading Scheme: Letter Grade
Introduction to the process of developing advertising strategy, emphasizing theory and research methods.
Catalog Program Pages Referencing ADV 5005
ADV 5407 Content Marketing 3 Credits
Grading Scheme: Letter Grade
This course teaches students the skills to be content marketers. Content marketing includes photos, words, audio, and video—every medium that helps tell the story of and promote a product or company, often online. This course addresses the what, why and how of content marketing and marketing strategy.
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ADV 5409 Principles of Political Advertising 3 Credits
Grading Scheme: Letter Grade
Students cover the mechanics of digital advertising focusing on political campaigning. Topics in the course include creating political advertisements, maximizing engagement, and measuring digital environments, social networks, and digital video. Students use current industry software to understand how to create paid communications on the internet to mobilize and persuade voters.
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ADV 5815 Inbound Marketing Strategy 3 Credits
Grading Scheme: Letter Grade
This course is designed to give learners the needed knowledge and skills to develop productive and realistic strategies for inbound marketing. The content of this course will provide essential business, marketing and social media information, and activities to assist the learner in understanding the changes, methods, techniques, and strategies used in the processes of conceptualizing, creating, implementing, and measuring inbound strategies and initiatives.
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ADV 5825 Search and Display Advertising 3 Credits
Grading Scheme: Letter Grade
This course focuses on educating and instilling core values around methodologies and strategies to launch and maintain performance campaigns within Google’s AdWords platform including search, display, and video strategies. The students will learn the importance, techniques, and strategies of AdWords by analyzing the various products within the interface and what key performance indicators can fulfill the marketing goals of an organization.
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ADV 6006 Theories of Advertising 3 Credits
Grading Scheme: Letter Grade
Theories dealing with consumer responses to marketing communications: state-of-the-art advertising and marketing communications theory, academic articles examining consumer responses.
Catalog Program Pages Referencing ADV 6006
ADV 6325 Advertising and Social Media 3 Credits
Grading Scheme: Letter Grade
Students will learn to create, write and maintain a social advertising campaign for clients. Learn about transparency and how the advent of social media has changed advertising. Case studies will be examined and students will create several pieces for their portfolio.
Prerequisite: MMC 5427, MMC 5006, and MMC 5636.
Catalog Program Pages Referencing ADV 6325
ADV 6405 International Advertising 3 Credits
Grading Scheme: Letter Grade
Global competition and worldwide markets; technological revolutions; and branding products and services under different cultural, regulatory, and competitive conditions.
Catalog Program Pages Referencing ADV 6405
ADV 6503 Advertising Creative Strategy and Research 3 Credits
Grading Scheme: Letter Grade
Social science findings as guides for decisions. Use of consumer behavior concepts in shaping advertising message content and improving media selection.
Corequisite: MMC 6421 or equivalent.
Catalog Program Pages Referencing ADV 6503
ADV 6505 Advertising Research Methods 3 Credits
Grading Scheme: Letter Grade
Introduction to methods most commonly use in professional and scholarly research, including secondary, qualitative, survey, content analysis, and experimental methods.
Catalog Program Pages Referencing ADV 6505
COM 5256 Translational Com Science 3 Credits
Grading Scheme: Letter Grade
This interdisciplinary course introduces communication science theories and concepts for translating scientific evidence in the domains of science, technology, engineering, and medicine to promote informed decision-making. Course reading, discussion, assignments focus developing, implementing, and evaluating strategies that enhance the accessibility, understandability, and usability of science in the public sphere.
Catalog Program Pages Referencing COM 5256
COM 6255 Science and Health Policy 3 Credits
Grading Scheme: Letter Grade
This course provides a background in science policy. How do political, economic, or social issues affect the construction of policy around a science/health topic? Conversely, how do scientific findings shape policy in those areas? What role do the media play? What are the criticisms of policy by all stakeholders?
Catalog Program Pages Referencing COM 6255
COM 6338 Advanced Web Topics I: Advanced Design 4 Credits
Grading Scheme: Letter Grade
Delving deeply into the processes of website design. Students will have 4 contact hours of instruction per week from lectures posted in E-Learning, not including individual work. Because the class is asynchronous, students may access lectures at any time during the week.
Prerequisite: Digital Design, Intro to Web Design, Digital Imagery
Catalog Program Pages Referencing COM 6338
COM 6565 Social Media Community Management 3 Credits
Grading Scheme: Letter Grade
This course was designed to provide students develop the necessary skills to build and grow communities, lead and moderate constructive and meaningful conversation for organizations, and to succeed on social media platforms. The students will learn how to seize opportunities to open public discussions and apply best practices to create highly interactive social media aimed at specific communities of people.
Catalog Program Pages Referencing COM 6565
COM 6715 Grant Writing 3 Credits
Grading Scheme: Letter Grade
The course provides students with an opportunity to develop grant writing and project development skills. Students will learn how to work collaboratively to conceptualize a grant proposal and develop standard proposal components, including project goal, background, logic model, approach, and budget. Students will also work individually to conduct preliminary research.
Catalog Program Pages Referencing COM 6715
COM 6815 Risk Communication 3 Credits
Grading Scheme: Letter Grade
Examine theory and research related to the communication of health, environmental, technological, agricultural, and geological risks. Explore risk communication from multiple perspectives, including psychological, social, and cultural. Emphasis on understanding, critiquing, and applying theories of risk communication.
Prerequisite: Graduate standing.
Catalog Program Pages Referencing COM 6815
COM 6940 Supervised Teaching 1-3 Credits, Max 5 Credits
Grading Scheme: S/U
Supervised Teaching
Catalog Program Pages Referencing COM 6940
JOU 5007 History of Journalism 3 Credits
Grading Scheme: Letter Grade
Origin, development, and potentiality of print and broadcast media. Evolution of standards, policies, methods, and controls.
Catalog Program Pages Referencing JOU 5007
JOU 6391 Seminar in Journalism as Literature 3 Credits
Grading Scheme: Letter Grade
Analysis of mass media writing, broadcast programs, and graphics to assess their merits both as journalism and as art. Various periods studied; emphasis on 20th century.
Catalog Program Pages Referencing JOU 6391
MMC 5006 Introduction to Multimedia Communication 3 Credits
Grading Scheme: Letter Grade
Introducing media, journalism and communication themes, issues and how to's of an integrated approach to new multi-media communications to ensure the brand message reaches its intended audience. Taking a real-world viewpoint, students examine the various channels available to communication professionals.
Prerequisite: No prerequisites. Open to Graduate Students Only.
Catalog Program Pages Referencing MMC 5006
MMC 5007 Introduction to Audiences 3 Credits
Grading Scheme: Letter Grade
The purpose of this course is to provide students with an understanding of the nature and evolution of contemporary audiences and how they can be conceptualized from both firm and consumer perspectives. The students will examine the diversity of audiences and how they can best be served in today’s marketplace. In addition, students will learn about the ethical implications of serving modern consumers, including the challenges that accompany new technologies and data access.
Catalog Program Pages Referencing MMC 5007
MMC 5046 Presentation Power 3 Credits
Grading Scheme: Letter Grade
Teaches theory and skills needed for effective small group sales presentations.
Catalog Program Pages Referencing MMC 5046
MMC 5155 Copywriting Digital Messaging 3 Credits
Grading Scheme: Letter Grade
This course teaches how to stand out, drive engagement, communicate as a brand, and transform websites into brand stories. Students study the value of design and copy partnership while creating ads, emails, blog posts, and a brand manifesto. Students develop a brand guide and messaging documents for a brand.
Catalog Program Pages Referencing MMC 5155
MMC 5165 Influence and Selling 3 Credits
Grading Scheme: Letter Grade
Students will learn to apply the techniques most commonly used by a broad range of compliance practitioners and explain how and why they work. They will be able to apply the three keys to influence and the six sources of influence to their current influence challenges.
Prerequisite: Graduate status or certificate or combined degree status
Catalog Program Pages Referencing MMC 5165
MMC 5206 Advanced Law of Mass Communication 3 Credits
Grading Scheme: Letter Grade
Problems of constitutional law, libel, privacy, and governmental regulation. Not open to students who have taken MMC 4200 or equivalent.
Catalog Program Pages Referencing MMC 5206
MMC 5215 Technology Policy 3 Credits
Grading Scheme: Letter Grade
The legal structure of radio, television, cable, satellite, and new media forms; the Communication Act, and the Federal Communications Commission.
Prerequisite: Undergraduate or graduate law course, or consent of instructor.
Catalog Program Pages Referencing MMC 5215
MMC 5259 Customer Management and the Nurturing of Enduring Relationships 3 Credits
Grading Scheme: Letter Grade
The concepts and theories of customer management and ensuring the right people, processes, and technology are employed to nurture long-term customer relationships.
Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.
Catalog Program Pages Referencing MMC 5259
MMC 5277 Web Design Principles 4 Credits
Grading Scheme: Letter Grade
Completing the course will allow students to be comfortable creating, coding and posting basic HTML and CSS files to the Internet. Gaining a foundational knowledge of website creation and apply it to the planning, design and development of your own web page over the course of the semester.
Catalog Program Pages Referencing MMC 5277
MMC 5279 UX Design Theory 3 Credits
Grading Scheme: Letter Grade
Students will be introduced to the theories behind Human-Computer Interaction (HCI) and apply them to User Experience Design (UXD). This course has bi-weekly projects that will build off of one another. By the end of this course students will gain the knowledge necessary to effectively communicate and evaluate user experiences.
Catalog Program Pages Referencing MMC 5279
MMC 5306 International Communication 3 Credits
Grading Scheme: Letter Grade
Analysis and comparison of print and electronic communication systems among nations and cultures; barriers and stimuli to international communications; mass media in national development.
Catalog Program Pages Referencing MMC 5306
MMC 5308 Communicating for Success 3 Credits
Grading Scheme: Letter Grade
Designed to help international students achieve success in a U.S. graduate-level communications curriculum. Included will be a focus on standards and mores for professional and academic writing, and on the development of public speaking skills.
Catalog Program Pages Referencing MMC 5308
MMC 5406 Selling Today 3 Credits
Grading Scheme: Letter Grade
Addresses the critical concepts and theories of contemporary sales. Optimal selling requires an appreciation of the changes wrought by digital technologies and the emergence of millennials.
Catalog Program Pages Referencing MMC 5406
MMC 5422 Customer Research and the Fundamentals of Online Testing 3 Credits
Grading Scheme: Letter Grade
Teaches the development and implementation of an online offer tests, including the selection of a research question, metrics selection, validity ensurance, and data interpretation.
Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.
Catalog Program Pages Referencing MMC 5422
MMC 5427 Research Methods in Digital Communication 3 Credits
Grading Scheme: Letter Grade
Teaching research techniques crucial for understanding Web audiences. Specific tools and techniques of applied research are discussed and students do a research project.
Prerequisite: None.
Catalog Program Pages Referencing MMC 5427
MMC 5435 Messaging Strategy and the Centrality of the Value Proposition 3 Credits
Grading Scheme: Letter Grade
Developing, measuring, testing, and expressing a value proposition throughout a company and its communications. The course teaches ways to position an offer that achieves a sustainable competitive advantage.
Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.
Catalog Program Pages Referencing MMC 5435
MMC 5436 Messaging Methodologies and the Practice of Conversion Optimization 3 Credits
Grading Scheme: Letter Grade
Teaches the critical concepts and theories of offer response optimization, including techniques for creating compelling offers that optimize responses in both digital and mobile environments.
Prerequisite: Admissions to graduate certificate, combined degree, or graduate study.
Catalog Program Pages Referencing MMC 5436
MMC 5449 Consumer and Audience Analytics 3 Credits
Grading Scheme: Letter Grade
Upon successful completion of the course, you should possess a basic understanding of the consumer and audience analytics that are valuable in most contemporary workplaces. The knowledge is helpful in careers related to analytics/research, social media, media business, advertising/marketing, and public relations.
Catalog Program Pages Referencing MMC 5449
MMC 5458 Statistics for Analysts in Communication 3 Credits
Grading Scheme: Letter Grade
Students analyze statistical methods commonly utilized within the communications and media industries. Students develop an understanding of statistical principles and concepts, the ability to perform statistical tests within various research contexts, and critically evaluate statistical test results, their relevance, implications, and application.
Catalog Program Pages Referencing MMC 5458
MMC 5465 Communication Leadership 3 Credits
Grading Scheme: Letter Grade
Prepares students to become leaders of organizations. The course explores communication and the variables involved when leaders attempt to influence members to achieve a goal. Topics include power, credibility, motivation, research on leader traits, styles, and situations, and current theories and models of leadership.
Catalog Program Pages Referencing MMC 5465
MMC 5468 Understanding Audiences 3 Credits
Grading Scheme: Letter Grade
Understanding Audiences
Catalog Program Pages Referencing MMC 5468
MMC 5495 Introduction to Public Interest Communication 3 Credits
Grading Scheme: Letter Grade
Students examine the history of public interest communication, its role in driving change, the strategic planning process, and the six spheres of effective social change communications campaigns. Students analyze the roles of branding, storytelling, and empathy. Students use media, policy, social marketing, activism, and communities of influence to drive change.
Catalog Program Pages Referencing MMC 5495
MMC 5616 Introduction to Political Organizing 3 Credits
Grading Scheme: Letter Grade
This graduate course is an introduction to the field of digital political campaigning offering an overview of the skills and tactics necessary to develop and implement digital strategies for success in today’s political environment. The students will be exposed to a wide range of challenges related to the technological impact on political campaigns and provided with strategies to solve those challenges.
Catalog Program Pages Referencing MMC 5616
MMC 5625 Political Engagement Strategy 3 Credits
Grading Scheme: Letter Grade
Students utilize email and other channels to engage potential voters, volunteers, and donors. In addition, students examine voter messaging and contacting potential donors for contributions. The course explores email deliverability, A/B testing, and web analytics. After completing this course, students can reach voters organically in a variety of ways.
Catalog Program Pages Referencing MMC 5625
MMC 5626 Introduction to Political Campaigning 3 Credits
Grading Scheme: Letter Grade
Students examine the field of digital political campaigning including the skills and tactics necessary to develop and implement digital strategies for success in today’s political environment. Students analyze a wide range of challenges related to the technological impacts on political campaigns and develop strategies to solve those challenges.
Catalog Program Pages Referencing MMC 5626
MMC 5636 Introduction to Social Media 3 Credits
Grading Scheme: Letter Grade
Social media and internet marketing have given businesses a new way to brand, promote and sell, allowing them to grow and shift their marketing efforts. Explore the various ways consumers communicate online and discuss how businesses may join the conversation. Students design and implement a social media marketing plan.
Catalog Program Pages Referencing MMC 5636
MMC 5648 Public Affairs Communication 3 Credits
Grading Scheme: Letter Grade
Public Affairs Communication is structured around the idea that individuals, communities, and organizations have an obligation to work together to participate responsibly in democratic processes and help solve some of the world's most challenging problems. This course equips students with tools and skills to do that anywhere the need arises.
Catalog Program Pages Referencing MMC 5648
MMC 5708 Foundations of Intercultural Communication 3 Credits
Grading Scheme: Letter Grade
Theory and practice of intercultural communication.
Catalog Program Pages Referencing MMC 5708
MMC 5717 Cross Platform Media Selling 3 Credits
Grading Scheme: Letter Grade
Sales staff once specialized in specific media platforms. However, media companies now offer buying opportunities in both traditional and digital platforms, and synergy across platforms is a key selling point. As a result, modern media sales requires sales expertise across all platforms.
Prerequisite: Graduate status or certificate or combined degree status
Catalog Program Pages Referencing MMC 5717
MMC 5731 Digital Sales and Engagement 3 Credits
Grading Scheme: Letter Grade
Social media afford sellers the chance to engage customers and prospects. Social media can be used to create new sales opportunities and service existing ones. This course will teach sales people how to use social media for these purposes.
Catalog Program Pages Referencing MMC 5731
MMC 5737 Lead Generation and Management 3 Credits
Grading Scheme: Letter Grade
Teaches students marketing strategies that will attract new business, as well as retain and foster repeat customers in the world of digital selling. When executed effectively, these strategies will increase brand awareness, drive leads, boost referrals, maximize a brand's return on investment (ROI), and also create brand loyalists.
Catalog Program Pages Referencing MMC 5737
MMC 5739 Social Media Advertising for Conversions 3 Credits
Grading Scheme: Letter Grade
Teaches students the skills and best practices of professional paid social media advertisers. They will learn where, how and why businesses use paid social media for lead generation. This course covers strategy, creative direction, ad products per platform and reporting on Facebook, Twitter, Instagram, Pinterest, LinkedIn and Snapchat.
Catalog Program Pages Referencing MMC 5739
MMC 6035 Personal Branding and Digital Reputation Management 3 Credits
Grading Scheme: Letter Grade
This course introduces the students to guidelines and proven best practices that ensure individuals can produce and protect their online reputation (this course differs from other courses that focus on brand or organization reputation). The students will concentrate on the practical applications of guidelines to build their personal online reputation throughout the semester. This course will solely focus on producing and protecting an individual’s digital reputation.
Catalog Program Pages Referencing MMC 6035
MMC 6047 Academic Writing For Mass Communication 3 Credits
Grading Scheme: Letter Grade
Provides graduate students with practical knowledge and skills in various academic writing formats. Focuses on three types of academic writing products: 1) research writing, 2) other publication writing, and 3) career/professional development materials, including but not limited to social scientific research papers, extended abstracts, conference presentations, letters to journal editors, responses to reviewers, and IRB protocols.
Prerequisite: Graduate standing.
Catalog Program Pages Referencing MMC 6047
MMC 6135 Data Visualization 3 Credits
Grading Scheme: Letter Grade
Covers the basics of effective data visualization. Students will learn how to find data sets, evaluate the methodology of data sets, create data-driven stories, and visually communicate these stories for various audiences. Visual communication principles and guidelines for effective data visualization, storytelling, and analysis are emphasized.
Catalog Program Pages Referencing MMC 6135
MMC 6137C Audio-Visual Storytelling 3 Credits
Grading Scheme: Letter Grade
Audio-Visual Storytelling offers graduate students a systematic approach to electronic storytelling for marketing and audience engagement with a focus on telling a compelling story. This course will assist students in developing hands on technical skills for the creation and dissemination of content for digital production, including photography, video production, audio recording, and visualizations.
Prerequisite: Enrolled in MAMC Concentration in Professional Communication.
MMC 6145 Web Interactivity and Engagement 3 Credits
Grading Scheme: Letter Grade
Provides the student with an understanding of the most practical tool of a web manager, the content management system (CMS). Using WordPress, you will gain an understanding of CMSs and how they are valuable tools for saving time and handling large amounts of data. You will also learn more about server scripting using PHP and database integration with MySQL
Catalog Program Pages Referencing MMC 6145
MMC 6205 Social Media Ethics 3 Credits
Grading Scheme: Letter Grade
Introduces students to critical issues, including accuracy, privacy and trust. Social media ethics is an ever evolving area of study and issues will be explored using real life case studies, readily updated. Issues will be discussed in relation to how they impact social media content and the relationships between communications organizations and their audiences.
Catalog Program Pages Referencing MMC 6205
MMC 6213 Strategic Communication Ethics and Concepts 3 Credits
Grading Scheme: Letter Grade
Introduces strategic communication's fundamentals and ethical issues arising from its practice. Students are given a background in concepts such as branding, target audiences, technologies, and historical evolution. Armed with this knowledge, students are introduced to the schools of ethical thought, and via assignments apply these to real-world contexts.
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MMC 6269 Computer-Mediated Communication 3 Credits
Grading Scheme: Letter Grade
Explores our understanding of how certain technology features in computing environments deliver messages, how people form bonds with each other online, and how unique networks are created through computing systems. Course topics include: interpersonal and hyperpersonal models of communication, spatial and social presence, online dating, virtual reality, augmented reality, media addiction, location-based mobile media, and future Computer-mediated communications (CMC) development.
Prerequisite: Graduate standing.
Catalog Program Pages Referencing MMC 6269
MMC 6278 Advanced Web Topics II 4 Credits
Grading Scheme: Letter Grade
This class will be teaching students about the concept of the semantic web, the features of HTML5 and CSS3 that are used professionally, and the concept of "progressive enhancement". It will also explore, in depth, JavaScript, the integration of third-party APIs, jQuery, and some of the essential jQuery plugins.
Prerequisite: MMC 5326--Digital Design, MMC 6936 Web Design Principles, VIC 5325 --Digital Imagery, VIC 5315 --Corporate Brand Identity, COM 6338 --Advanced Web Design 1
Catalog Program Pages Referencing MMC 6278
MMC 6400 Mass Communication Theory 3 Credits
Grading Scheme: Letter Grade
Structure, content, process, effects of communication; contributions of other disciplines; barriers to effective communication; use of research concepts.
Catalog Program Pages Referencing MMC 6400
MMC 6402 Seminar in Mass Communication Theory 4 Credits, Max 16 Credits
Grading Scheme: Letter Grade
Specialized aspects of mass communication theory; in-depth investigation of particular concepts and research literature. Student research required.
Prerequisite: MMC 6400, MMC 6421, or equivalents, statistics, and consent of instructor.
Catalog Program Pages Referencing MMC 6402
MMC 6406 Innovation and Entrepreneurship in Mass Communication 3 Credits
Grading Scheme: Letter Grade
Focusing on the theoretical and conceptual foundations of innovation and entrepreneurship and relevant scholarship, as well as applications and implications of these foundations within the mass communication industry.
Catalog Program Pages Referencing MMC 6406
MMC 6409 Science/Health Communication 3 Credits
Grading Scheme: Letter Grade
Overview of the field of mass communication. Nexus of scientists, journalists, public information officers and audiences. Topics include science literacy, framing of science, issues, public involvement, and the impact of science communication on policy.
Catalog Program Pages Referencing MMC 6409
MMC 6414 Strategic Public Interest Communication 3 Credits
Grading Scheme: Letter Grade
Students develop an interdisciplinary approach to strategic communications through public interest communications, a science-driven discipline that draws from fields including anthropology, sociology, social psychology, cognitive science, political science, and social marketing. Students examine frameworks, analyze cases, and synthesize insights from academic research and best practices into strategies that drive change.
Catalog Program Pages Referencing MMC 6414
MMC 6417 New Media, Health Behavior and the Health Environment 3 Credits
Grading Scheme: Letter Grade
Mass communication and health communication theories examined as they related to intended and unintended effects on individual behavior and on public health policy. Focus on effects other than those associated with mass mediated public health campaigns.
Catalog Program Pages Referencing MMC 6417
MMC 6421 Research Methods in Mass Communication 3 Credits
Grading Scheme: Letter Grade
Introduction to experiments, surveys, content analysis, sampling, measurement. Laboratory applications.
Catalog Program Pages Referencing MMC 6421
MMC 6423 Content-Analysis Methods 3 Credits
Grading Scheme: Letter Grade
Sampling, category construction, calculation of intercoder reliability, and analysis of data. Evaluation of content analysis methods and opportunity to undertake project using this methodology. Focus on analysis of mass media messages, but includes content analysis of other communication content.
Catalog Program Pages Referencing MMC 6423
MMC 6426 Qualitative Research 3 Credits
Grading Scheme: Letter Grade
Theory and application in social science and communication. Qualitative data analysis, evaluation, ethical considerations, and writing.
Catalog Program Pages Referencing MMC 6426
MMC 6428 Collaborative Communication Research 3 Credits
Grading Scheme: Letter Grade
Experience in conducting team research. Student-faculty teams select and work through projects with intent to produce scholarly work for conference presentation, publication, or research grant proposal.
Catalog Program Pages Referencing MMC 6428
MMC 6455 Mass Communication Statistics 3 Credits
Grading Scheme: Letter Grade
Mass communication statistics provides an introduction to the fundamentals of descriptive and inferential statistics in communication science. Topics covered include central tendency/dispersion, index reliability, factor analysis, chi-square, t-test, ANOVA, regression, and path analysis, among others. Ethical issues germane to the replicability and reproducibility of data are also discussed.
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MMC 6456 Data Storytelling and Visualization 4 Credits
Grading Scheme: Letter Grade
Covers the fundamentals of effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences and publics. Students will become familiar with associated tools.
Catalog Program Pages Referencing MMC 6456
MMC 6457 Mass Communication Statistics 2 3 Credits
Grading Scheme: Letter Grade
Mass communication statistics 2 teaches the fundamentals of path analysis and structural equation modeling. Topics to be covered include parallel mediation, serial mediation, moderated mediation, measurement models, path analysis, structural equation modeling, and multiple group analysis.
Catalog Program Pages Referencing MMC 6457
MMC 6466 Digital Persuasive Communication 3 Credits
Grading Scheme: Letter Grade
Introduces the major theories and concepts prevalent in persuasive communication and provides the opportunity to apply the knowledge to understanding the psychology of persuasion in digital media environments. It will deal with a wide range of digital persuasion issues and topics, particularly in the areas of advertising and marketing communication.
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MMC 6475 Audience Research Methods 3 Credits
Grading Scheme: Letter Grade
Covers quantitative and qualitative research methods, strengths and weaknesses of all research methods and their suitability for various goals, and how students should build arguments and rationale for methods. Students will design and strategize execution of research methods to address specific hypotheses and answer research questions regarding audiences.
Catalog Program Pages Referencing MMC 6475
MMC 6476 Understanding Audiences 3 Credits
Grading Scheme: Letter Grade
An overview of the primary theories used in the study of audiences, including their conceptualization and behavior. Students will learn how to apply academic scholarship to the industry to help them understand and explain industry dynamics, as well as to inform decision making.
Catalog Program Pages Referencing MMC 6476
MMC 6477 Measuring Social Change: Research and Evaluation 3 Credits
Grading Scheme: Letter Grade
Students examine the role of research and evaluation in strategic communication effectiveness at affecting social change while building a foundation and tactics for working productively with evaluators. Evaluations answer questions with some certainty rather than with guesses or assumptions. Students analyze the evaluation phases and different research designs that evaluators use to measure campaign impact and ability to drive social change.
Catalog Program Pages Referencing MMC 6477
MMC 6485 Advanced Qualitative Methods: Narrative Health Methods and Analyses 3 Credits
Grading Scheme: Letter Grade
We will examine the value of qualitative research design in understanding social and behavioral phenomena, with a primary focus on narrative approaches to health research across the entire research process, with a primary focus on how to analyze narrative data thematically using the constant comparative method.
Catalog Program Pages Referencing MMC 6485
MMC 6486 Family Communication and Health Across the Lifespan 3 Credits
Grading Scheme: Letter Grade
We explore how family communication and health intersect across the entirety of our lives, in the home and in clinical settings. We will use a lifespan, developmental theoretical lens to identify the centrality of family communication to physical, psychological, and social health from birth to death and across generations.
Catalog Program Pages Referencing MMC 6486
MMC 6487 Interpersonal Health Communication Theory 3 Credits
Grading Scheme: Letter Grade
We explore how family communication and health intersect across the entirety of our lives, in the home and in clinical settings. We will use a lifespan, developmental theoretical lens to identify the centrality of family communication to physical, psychological, and social health from birth to death and across generations.
Catalog Program Pages Referencing MMC 6487
MMC 6496 Public Interest Communication Theory 3 Credits
Grading Scheme: Letter Grade
Students learn public interest communications theories and their strategic applications to practice. Students are introduced to professional resources in public interest communications related to theory and strategic application. Students will understand the major areas of public interest communications theory and how those areas have been developed through empirical research.
Catalog Program Pages Referencing MMC 6496
MMC 6497 Media Psychology 3 Credits
Grading Scheme: Letter Grade
Examines how we interact with media on the psychological level. Media use and effects as an interaction between media, content message, and users are explored.
Catalog Program Pages Referencing MMC 6497
MMC 6506 Critical and Cultural Theories in Media Studies 3 Credits
Grading Scheme: Letter Grade
Introduces the theoretical underpinnings of critical and cultural approaches to studying media. Trace the origins of critical/cultural and explores these developments to various schools of thought. Themes covered include political economy, critical race theory, feminist media studies (both US centered and transnational), media globalization studies and cultural histories.
Prerequisite: Graduate standing.
Catalog Program Pages Referencing MMC 6506
MMC 6566 Communicating Privacy 3 Credits
Grading Scheme: Letter Grade
Trains students to effectively communicate privacy and security information, and to recognize the importance of the interdisciplinary study of this topic. This class is a seminar with the expectation that students will have read materials before class, formulated questions, and be prepared to discuss the topics.
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MMC 6568 Communication in Healthcare 3 Credits
Grading Scheme: Letter Grade
Examines the role communication plays in healthcare, across the continuum from prevention to end of life. Explore descriptive studies and intervention studies that include physicians, nurses, allied healthcare providers, patients, and families, and interprofessional communication. Examine research from various epistemological perspectives.
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MMC 6612 New Media and a Democratic Society 3 Credits
Grading Scheme: Letter Grade
Relationships among new media, citizens, and governments; effects of Internet on democracy and globalization; role of journalism in democratic society.
Catalog Program Pages Referencing MMC 6612
MMC 6615 Race, Class, Gender, and Media 3-4 Credits
Grading Scheme: Letter Grade
Examination of race, class, and gender portrayals in media, from critical and cultural studies perspectives.
Catalog Program Pages Referencing MMC 6615
MMC 6618 Survey of Political Communication 3 Credits
Grading Scheme: Letter Grade
Role of communication in political process, including study of news coverage of political events, political advertising, political debates, international political communication, and politics and new technologies.
Catalog Program Pages Referencing MMC 6618
MMC 6638 Global Activism and Social Change Communication 3 Credits
Grading Scheme: Letter Grade
Delves into activism and social change from a global perspective to enhance student understanding of social change as manifested via media and community action. Students will analyze and apply activist rhetoric, strategies for social justice, and methods for inter-movement organizing. They will learn engagement tools in strategic communication.
Catalog Program Pages Referencing MMC 6638
MMC 6639 Non-Profit and Government Communication 3 Credits
Grading Scheme: Letter Grade
Students determine client needs, advise executives, create innovative tactics, and coordinate partnerships for non-profit organizations and governments. Students build awareness for organizations committed to domestic or worldwide support of humanitarian assistance, environmental/wildlife advocacy, government services, social justice, disaster relief, health/human services, ethical economic practices, and education progression.
Catalog Program Pages Referencing MMC 6639
MMC 6647 Financial Business Essentials for Communication Professionals 3 Credits
Grading Scheme: Letter Grade
Helps students in learning and applying the theoretical and practical concepts related to the business and financial responsibilities of communication professionals. Through projects and assignments students will develop a business acumen related to communication activities. It provides an understanding of these responsibilities whether employed at agencies or organizations.
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MMC 6660 Communication, Technology and Society 3 Credits
Grading Scheme: Letter Grade
Impacts of communication technology on individuals and society, and the impact that society has on these technologies; Rights, responsibilities, ethics of communication and media.
Catalog Program Pages Referencing MMC 6660
MMC 6665 Seminar in First Amendment Theory 4 Credits
Grading Scheme: Letter Grade
Investigation into meaning and purpose of press, speech, petition, and assembly clauses of First Amendment. Offered in fall semester, even-numbered years.
Prerequisite: MMC 5206L or equivalent, and consent of instructor.
Catalog Program Pages Referencing MMC 6665
MMC 6666 Seminar in Research in Mass Communication Law 4 Credits
Grading Scheme: Letter Grade
Investigation of legal research techniques for the mass communication scholar and of literature of a particular mass media law topic. Offered in fall semester, odd-numbered years.
Prerequisite: MMC 5206 or equivalent, and consent of instructor.
Catalog Program Pages Referencing MMC 6666
MMC 6709 The Art and Science of Storytelling 3 Credits
Grading Scheme: Letter Grade
Students explore what the growing pool of research from behavioral, cognitive and social science tells us about storytelling including how people process information and how to design information to break through to specific communities. Students analyze new approaches to storytelling techniques and structure of effective storytelling to drive belief and behavior change. We’ll explore and apply precepts of human-centered design methodologies in the story generation and design processes.
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MMC 6725 Social Media and News 3 Credits
Grading Scheme: Letter Grade
This course explores questions such as: What impact does tweeting, status-updating, blogging, etc. have on society? How is the public's use of social media changing the way we work, study, socialize, vote, invest, pursue interests? What are the effects on our health, our political systems, our relationships and our careers?
Prerequisite: MMC 5006: Introduction to Multimedia Communication, MMC 5427: Research Methods in Digital Communication, MMC 5636: Introduction to Social Media, MMC 6400: Mass Communication Theory
Catalog Program Pages Referencing MMC 6725
MMC 6726 Social Media and Emerging Technology 3 Credits
Grading Scheme: Letter Grade
Introducing research and communication uses of 3D virtual environments and online games. using Second Life as a virtual platform, students will be required to create an online persona and be trained on navigating, building and communicating in the environment.
Prerequisite: MMC 5006: Introduction to Multimedia Communication, MMC 5427: Research Methods in Digital Communication, MMC 5636: Introduction to Social Media, MMC 6400: Mass Communication Theory
Catalog Program Pages Referencing MMC 6726
MMC 6727 Social Media Metrics 3 Credits
Grading Scheme: Letter Grade
Students gain clear foundation in marketing strategy and apply it to social media marketing. Examine international case studies and determine if social media drive incremental sales volume and earnings. Understand what the drivers of value are for a brand and how social media messages differ from messages in traditional media.
Prerequisite: MMC 5006: Introduction to Multimedia Communication, MMC 5427: Research Methods in Digital Communication, MMC 5636: Introduction to Social Media, MMC 6400: Mass Communication Theory
Catalog Program Pages Referencing MMC 6727
MMC 6728 Branding Using Social and Mobile Media 3 Credits
Grading Scheme: Letter Grade
Special attention focusing on how online tools can enhance and strengthen a product or service's brand strategy. Using current case studies and step-by-step process, students will be learning to maximize the online efforts while maintaining brand continuity and consistency.
Prerequisite: MMC 5006: Introduction to Multimedia Communication, MMC 5427: Research Methods in Digital Communication, MMC 5636: Introduction to Social Media, MMC 6400: Mass Communication Theory
Catalog Program Pages Referencing MMC 6728
MMC 6730 Social Media Management 3 Credits
Grading Scheme: Letter Grade
Practicing necessary skills for creating high-touch customer experiences, driving community across multiple social media platforms.
Prerequisite: MMC 5006: Introduction to Multimedia Communication, MMC 5427: Research Methods in Digital Communication, MMC 5636: Introduction to Social Media, MMC 6400: Mass Communication Theory
Catalog Program Pages Referencing MMC 6730
MMC 6738 Digital Promotions/Campaigns 3 Credits
Grading Scheme: Letter Grade
Examines the evolving world of digital communications with a focus on how to use social media strategically to create value. Hands-on experience supported by theoretical, strategic and professional best practices. Students will get a comprehensive knowledge of and experience in how to develop an integrated digital public relations campaign.
Catalog Program Pages Referencing MMC 6738
MMC 6746 Developing Intercultural Competence 3 Credits
Grading Scheme: Letter Grade
Aims to help build an understanding of intercultural communication competence based on foundational texts in order to reflect on students' intercultural abilities. Becoming an interculturally-minded professional requires self-reflection, interpersonal skills, cultural knowledge, and an open mind. Students will strengthen competencies to achieve success for themselves and their organizations.
Catalog Program Pages Referencing MMC 6746
MMC 6905 Individual Work 1-3 Credits, Max 9 Credits
Grading Scheme: Letter Grade
Reading or research.
Catalog Program Pages Referencing MMC 6905
MMC 6910 Supervised Research 1-3 Credits, Max 5 Credits
Grading Scheme: S/U
Supervised Research
Catalog Program Pages Referencing MMC 6910
MMC 6929 Communication Colloquium 2 Credits, Max 8 Credits
Grading Scheme: S/U
Provides common grounding in subjects across doctoral students' research approaches. Students enroll in the fall during the first year.
Catalog Program Pages Referencing MMC 6929
MMC 6930 Seminar in Mass Communication Teaching 3 Credits
Grading Scheme: Letter Grade
Research and training for teaching and supervision of student mass media.
Catalog Program Pages Referencing MMC 6930
MMC 6936 Special Topics in Mass Communication 1-3 Credits, Max 12 Credits
Grading Scheme: Letter Grade
Special Topics in Mass Communication
Prerequisite: Consent of instructor or graduate adviser.
Catalog Program Pages Referencing MMC 6936
MMC 6945 Professional Master's Practicum 1-3 Credits, Max 6 Credits
Grading Scheme: Letter Grade
Students will take part in an immersion experience at one of the properties and centers affiliated with the College of Journalism and Communications. Students will work under the supervision of a field supervisor to learn and master hands-on skills beneficial to their professional development. Depending on the student’s academic and professional interests, a wide variety of experiences and associated skills will be available to them. One credit is equal to 50 hours of practicum experience.
Prerequisite: Sub_Plan COM_MAMC11.
Catalog Program Pages Referencing MMC 6945
MMC 6949 Professional Internship 1-3 Credits, Max 3 Credits
Grading Scheme: S/U
Training in an approved mass communication office; instructor receives reports from on-site supervisor.
Catalog Program Pages Referencing MMC 6949
MMC 6950 Mass Communication Capstone 3 Credits
Grading Scheme: Letter Grade
The capstone is the final course in the Mass Communication master's degree program. Students apply their collective knowledge to solve a real-world challenge in their concentration. The final deliverable consists of a written proposal and communications campaign, recorded pitch video, supplemental presentation slides, and written process reflection. Students demonstrate problem-solving, analysis, and critical thinking whereby students apply theory and practice professional communication skills.
Catalog Program Pages Referencing MMC 6950
MMC 6951 Masters Project Seminar 1 Credit
Grading Scheme: Letter Grade
Working through the process of creating a masters-level project that will showcase professional skills and serve as a capstone for a masters program. The class will assist with with conceptualizing and producing a professional quality journalism project by the last semester of the masters program.
Catalog Program Pages Referencing MMC 6951
MMC 6960C Professional Master's Seminar 3 Credits
Grading Scheme: Letter Grade
This course introduces students to the college and Professional Master’s Program and provides a structure to kick-off your individual Professional Master’s Capstone project. The course is a combination of lectures and guest speaker presentations. This course includes a writing lab where students will develop writing skills for a variety of professional settings. Students will complete a proposal and timeline for their projects, in addition to securing a chairperson to guide their project.
Prerequisite: Subplan COM_MAMC11.
MMC 6971 Research for Master's Thesis 1-15 Credits
Grading Scheme: S/U
Research for Master's Thesis
Prerequisite: consent of instructor.
Catalog Program Pages Referencing MMC 6971
MMC 6973 Project in Lieu of Thesis 1-9 Credits
Grading Scheme: S/U
Developing, testing, and evaluating an original mass communication project.
Prerequisite: consent of instructor.
Catalog Program Pages Referencing MMC 6973
MMC 7979 Advanced Research 1-12 Credits
Grading Scheme: S/U
Research for doctoral students before admission to candidacy. Designed for students with a master's degree in the field of study or for students who have been accepted for a doctoral program. Not appropriate for students who have been admitted to candidacy.
Catalog Program Pages Referencing MMC 7979
MMC 7980 Research for Doctoral Dissertation 1-12 Credits
Grading Scheme: S/U
Research for Doctoral Dissertation
Catalog Program Pages Referencing MMC 7980
PUR 5107 Strategic Writing for Public Relations 3 Credits
Grading Scheme: Letter Grade
The students in this course will learn the fundamentals of strategic writing communications including measurable objectives, storytelling, and audience/channel analysis to design a comprehensive communication plan to achieve internal and external organizational goals. The students will be able to analyze and evaluate new information that may impact a communication plan.
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PUR 5507 Persuasion Theory and Research 3 Credits
Grading Scheme: Letter Grade
Introduction to the principal theories and empirical research programs exploring how communication, particularly from public relations efforts, impacts persuasion.
Prerequisite: None.
Catalog Program Pages Referencing PUR 5507
PUR 6005 Theories of Public Relations 3 Credits
Grading Scheme: Letter Grade
Theories that dominate the field. Evolution of theories, their critiques, and current standing.
Catalog Program Pages Referencing PUR 6005
PUR 6006 Public Relations Foundations 3 Credits
Grading Scheme: Letter Grade
Roles and responsibilities of public relations professionals and the function of public relations in institutions and society.
Catalog Program Pages Referencing PUR 6006
PUR 6206 Public Relations Ethics and Professional Responsibility 3 Credits
Grading Scheme: Letter Grade
Aims to study public relations ethics and social responsibility practiced in organizations. It focuses on different ethical and social responsibility models and their effects on the organization and stakeholders. The course has two components: readings and critiques of classic and current research and case studies development.
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PUR 6403 Crisis and Risk Management 3 Credits
Grading Scheme: Letter Grade
Theories, applications and issues of crisis/risk management, exploring the difference between crisis-prone and crisis-prepared organization.
Prerequisite: None.
Catalog Program Pages Referencing PUR 6403
PUR 6409 International Issues and Crisis Communication 3 Credits
Grading Scheme: Letter Grade
Focuses on practical applications of theory and research to identify and strategically manage issues that can materially affect the continuity of organizations globally. Emphasis is placed on preparing managers for effective communication during crises, including the formulation of a strategic crisis communication plan and evaluation programs.
Catalog Program Pages Referencing PUR 6409
PUR 6475 Digital Social Advocacy 3 Credits
Grading Scheme: Letter Grade
Aims to explore and develop theoretical and practical implications of social advocacy for the profession of public relations with emphasis on usage of digital media. Social advocacy is defined as the deliberate effort of groups of people to mobilize for or against institutions, governments, causes, and/or public figures.
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PUR 6506 Public Relations Research 3 Credits
Grading Scheme: Letter Grade
Applied research methods for strategic management of public relations. Emphasis on using formative research for planning and implementing programs/campaigns and evaluative research for measuring effectiveness.
Catalog Program Pages Referencing PUR 6506
PUR 6509 Public Relations Measurement and Evaluation 3 Credits
Grading Scheme: Letter Grade
This course will teach you how to tell stories with data and identify insights that drive outcomes and impact organizations. Measuring and evaluating communications and engagement activities impact and highlight the objectives of an organization. Measurement and evaluation are how smart organizations learn, improve, and succeed and is instrumental to any organization.
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PUR 6603 Public Relations Strategy and Messaging 3 Credits
Grading Scheme: Letter Grade
This course focuses on the strategy and messaging tactics used to reach an audience directly. The students will learn how environmental variables such as political systems, level of economic development, legal systems, culture, and media control, access, and diffusion impacts planning. The students will create a strategic communications plan for a campaign to reach diverse audiences using research, planning, evaluation, messaging, public interest, and persuasion.
Catalog Program Pages Referencing PUR 6603
PUR 6607 Public Relations Management 3 Credits
Grading Scheme: Letter Grade
Application of strategic management to development of public relations plans and programs. Emphasis on theoretical framework for relationship management in public relations.
Catalog Program Pages Referencing PUR 6607
PUR 6608 International Public Relations 3 Credits
Grading Scheme: Letter Grade
Factors to assist conceptualization and execution of international public relations activities. Explores the relationship between environmental variables and international public relations practices. Review of empirical evidence about public relations practices in other countries and methodological issues pertaining to conducting research.
Catalog Program Pages Referencing PUR 6608
PUR 6616 Corporate Reputation and Communication 3 Credits
Grading Scheme: Letter Grade
Examines the fundamental roles that communication plays in corporate reputation affairs, including its production, conceptualization, dimensions, topics and attributes, monitoring, measurement, evaluation, management, effects, valorization, and valuation. The course prepares students involved in consulting, and those who are in strategic planning, market research, competitive intelligence, and general management.
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PUR 6934 Problems in Public Relations 3 Credits
Grading Scheme: Letter Grade
Special topics, case studies, community relations, and theory-based analysis of public relations problems.
Catalog Program Pages Referencing PUR 6934
RTV 6508 Audience Analysis 3 Credits
Grading Scheme: Letter Grade
Methods of audience analysis. Survey research, sampling, and program content analysis. Analysis of secondary audience data.
Catalog Program Pages Referencing RTV 6508
RTV 6801 Media Management and Theory 3 Credits
Grading Scheme: Letter Grade
Management Theory and principles as applied to the evolving media industry.
Catalog Program Pages Referencing RTV 6801
RTV 6973 Project in Lieu of Thesis 1-9 Credits
Grading Scheme: S/U
Development, testing, and evaluation of an original electronic media product, audience research, or management analysis.
Prerequisite: consent of instructor.
Catalog Program Pages Referencing RTV 6973
VIC 5006 Foundations of Design for Communicators 3 Credits
Grading Scheme: Letter Grade
Students will be introduced to the principles of visual communication design through the lens of a communication professional. Students experiment with type, image, color, and shape to create messages and apply designs method to solve communication problems creating both weekly assignments and a final comprehensive project.
Catalog Program Pages Referencing VIC 5006
VIC 5315 Corporate and Brand Identity on the Web 3 Credits
Grading Scheme: Letter Grade
Synthesizing two different but complementary tools of communication: graphic design and assembly (both print and electronic). You will learn fundamental design principles and techniques for effective visual communication.
Catalog Program Pages Referencing VIC 5315
VIC 5325 Digital Imagery in Web Design 4 Credits
Grading Scheme: Letter Grade
Constructing, deconstructing and further analyzing the impact of visual messages in interactive media. Gaining an understanding of how audiences form meanings, the importance of signs and symbols and how to manipulate images to reflect a point of view.
Catalog Program Pages Referencing VIC 5325
VIC 5326 Digital Media Layout and Design 3 Credits
Grading Scheme: Letter Grade
Introduction to the skills and concepts that will help create documents for both print and interactivity. The course teaches both the theory and application of design principles. Using Adobe InDesign, students will apply their understanding of these principles to create a portfolio project. While InDesign permits several possible workflows, this course will focus on those that most readily translate into digital design.
Catalog Program Pages Referencing VIC 5326
VIC 6008 Video Storytelling 4 Credits
Grading Scheme: Letter Grade
Students analyze storytelling examples including corporate messaging, branding, news, self-published stories and opinion pieces. Students will examine narrative structures like character, arc, master plots and framing that apply to communication contexts relevant to rapid communication and ubiquitous information. Students create video content with emotional connections without sacrificing accuracy or message.
Catalog Program Pages Referencing VIC 6008
VIC 6316 Brand Management 3 Credits
Grading Scheme: Letter Grade
Developing an understanding of the importance of brand equity, how to build, measure, and manage brand equity. It will cover topics in the utilities of branding, steps/process of building brands, methods of measuring brand equity, strategies in managing brand portfolios, and management of brands over time, geographic boundaries, market segments.