MAR 5805 Problems and Methods in Marketing Management 3 Credits
Grading Scheme: Letter Grade
Concepts and techniques for resolving marketing management problems through the case method.
Prerequisite: Designed for MBA students.
Catalog Program Pages Referencing MAR 5805
MAR 5806 Problems and Methods in Marketing Management 2 Credits
Grading Scheme: Letter Grade
Concepts and techniques for resolving marketing management problems through the case method.
Catalog Program Pages Referencing MAR 5806
MAR 6105 Marketing Ethics 2 Credits
Grading Scheme: Letter Grade
Examination of ethical issues in marketing.
Prerequisite: MAR 5806 or equivalent.
Catalog Program Pages Referencing MAR 6105
MAR 6157 International Marketing 2 Credits
Grading Scheme: Letter Grade
Analysis and strategies for international environment.
Prerequisite: MAR 5806.
Catalog Program Pages Referencing MAR 6157
MAR 6158 International Marketing 3 Credits
Grading Scheme: Letter Grade
Analysis and strategies for marketing in the international environment.
Prerequisite: MAR 5805. Designed for M.B.A. students.
Catalog Program Pages Referencing MAR 6158
MAR 6237 The Art and Science of Pricing 2 Credits
Grading Scheme: Letter Grade
Providing students with a good understanding of the strategy and tactics for an effective pricing decision. By the end of the course, students will be able to explain underlying mechanisms for the current pricing practices and apply their knowledge in improving pricing decisions.
Prerequisite: MAR 5806 & (QMB 6358 or QMB 6755).
Catalog Program Pages Referencing MAR 6237
MAR 6256 Strategy and Tactics of Pricing 3 Credits
Grading Scheme: Letter Grade
Providing students with a good understanding of the strategy and tactics for an effective pricing decision. By the end of the course, students will be able to explain underlying mechanisms for the current pricing practices and apply their knowledge in improving pricing decisions.
Prerequisite: MBA students.
Catalog Program Pages Referencing MAR 6256
MAR 6335 Building and Managing Brand Equity 2 Credits
Grading Scheme: Letter Grade
Product and brand management decisions needed to build, measure, and manage branded equity. Focal objectives are to increase understanding of important issues in planning and evaluating brand strategies and to provide the appropriate theories, models, and other tools to make better branding decisions.
Prerequisite: MAR 5806.
Catalog Program Pages Referencing MAR 6335
MAR 6456 Business-to-Business Marketing 2 Credits
Grading Scheme: Letter Grade
Strategy concepts for marketing products and services to other businesses; institutions such as hospitals and universities, and government. Role of marketing strategy as part of overall business strategy. Developing and launching new products, managing channels of distribution and sales forces, and building and maintaining alliances and partnerships.
Prerequisite: MAR 5806.
Catalog Program Pages Referencing MAR 6456
MAR 6457 Business to Business Marketing 3 Credits
Grading Scheme: Letter Grade
The course delves into the interconnections among B2B marketing decisions, strategy, organizational buying behavior, and selling, exploring the distinct challenges posed by B2B markets and the specialized skills required by marketers. B2B buyers engage with complex products, possess expertise in specific product domains, exhibit greater knowledge than B2C buyers, and hold higher expectations for their suppliers. This course equips students with the necessary understanding and insight.
Prerequisite: MAR 5805.
Catalog Program Pages Referencing MAR 6457
MAR 6479 Professional Selling 2 Credits
Grading Scheme: Letter Grade
This is a basic survey course in professional selling. It is designed to teach future business leaders the importance of the selling role, provide them with basic professional selling skills and begin to prepare them for a future role in sales or sales management.
Prerequisite: MAR 5806
Catalog Program Pages Referencing MAR 6479
MAR 6508 Customer Analysis 2 Credits
Grading Scheme: Letter Grade
Theory and research in the behavioral and social sciences applied to individual and aggregate behavior of consumers.
Prerequisite: MAR 5806 & (QMB 6358 or QMB 6755) & ISM 6413
Catalog Program Pages Referencing MAR 6508
MAR 6509 Customer Insights and Analysis 3 Credits
Grading Scheme: Letter Grade
This course is designed to inform future managers, analysts, consultants, and advisors of insights on customers’ behaviors, with an emphasis on leveraging these insights to develop evidence-based solutions that change customer behavior.
Catalog Program Pages Referencing MAR 6509
MAR 6590 Managerial and Consumer Decision Making 3 Credits
Grading Scheme: Letter Grade
In this class we explore what constitutes high-quality decision making, how managers and consumers may fall short of these standards in predictable ways, and some ways that your decision making can be systematically improved.
Catalog Program Pages Referencing MAR 6590
MAR 6591 Consumer and Managerial Decision-Making 2 Credits
Grading Scheme: Letter Grade
In this class we explore what constitutes high-quality decision making, how managers and consumers may fall short of these standards in predictable ways, and some ways that your decision making can be systematically improved.
Prerequisite: MAR 5806
Catalog Program Pages Referencing MAR 6591
MAR 6646 Marketing Research for Managerial Decision Making 3 Credits
Grading Scheme: Letter Grade
Examination of approaches and methods of marketing research with particular attention given to the perspective of the marketing manager.
Prerequisite: MAR 5805 and QMB 5303. Designed for M.B.A. students.
Catalog Program Pages Referencing MAR 6646
MAR 6648 Marketing Research for Managerial Decision Making 2 Credits
Grading Scheme: Letter Grade
Examination of approaches and methods with particular attention given to the perspective of the marketing manager.
Prerequisite: MAR 5806 and QMB 5305. Designed for M.B.A. students.
Catalog Program Pages Referencing MAR 6648
MAR 6667 Marketing Analytics Methods 2 Credits
Grading Scheme: Letter Grade
This course is designed to engage you in the analytics activities that support marketing decision-making using Microsoft Excel.
Prerequisite: MAR 5806 & (QMB 6358 or QMB 6755).
Catalog Program Pages Referencing MAR 6667
MAR 6668 Marketing Analytics 1 2 Credits
Grading Scheme: Letter Grade
Marketers today typically have access to a large amount of data with different formats. Properly analyzing these data will help managers better understand the marketplace and improve their decision-making, such as pricing, advertising budget allocation, and product recommendation.
Prerequisite: MAR 5806 & (QMB 6358 or QMB 6755) & ISM 6413.
Catalog Program Pages Referencing MAR 6668
MAR 6669 Marketing Analytics 2 2 Credits
Grading Scheme: Letter Grade
This course is designed to engage you in the marketing analytics activities that support marketing decision-making using machine learning.
Prerequisite: MAR 5806 (ISM 6413 recommended).
Catalog Program Pages Referencing MAR 6669
MAR 6722 Web-Based Marketing 2 Credits
Grading Scheme: Letter Grade
Provides an understanding of the current online marketing environment and the strategies and tactics of web-based marketing.
Prerequisite: MAR 5806 & (QMB 6358 or QMB 6755) & ISM 6413.
Catalog Program Pages Referencing MAR 6722
MAR 6816 Advanced Marketing Management (MBA) 3 Credits
Grading Scheme: Letter Grade
Advanced case course dealing with the wide range of strategic problems faced by the marketing manager.
Prerequisite: MAR 5805. Designed for M.B.A. students.
Catalog Program Pages Referencing MAR 6816
MAR 6818 Advanced Marketing Management 2 Credits
Grading Scheme: Letter Grade
Advanced cases dealing with the wide range of strategic problems faced by the marketing manager.
Prerequisite: MAR 5806.
Catalog Program Pages Referencing MAR 6818
MAR 6833 Product Development and Management 2 Credits
Grading Scheme: Letter Grade
Management of new product development process including identifying new product opportunities, product concept testing, market feasibility analysis, prototype development, market testing, and commercialization.
Prerequisite: MAR 5806
Catalog Program Pages Referencing MAR 6833
MAR 6838 Brand Management 3 Credits
Grading Scheme: Letter Grade
Focus on product and brand management decisions needed to build, measure, and manage brand equity. Both conceptual frameworks and financial metrics are emphasized.
Prerequisite: MAR 5805 or MAR 5806 or equivalents.
Catalog Program Pages Referencing MAR 6838
MAR 6839 Product Development and Management 3 Credits
Grading Scheme: Letter Grade
Provides students with a structured way of thinking about the new product development process from a marketing perspective.
Catalog Program Pages Referencing MAR 6839
MAR 6861 Customer Relationship Management 2 Credits
Grading Scheme: Letter Grade
Conceptual foundations, analytical techniques and marketing tactics for managing customer relationships.
Prerequisite: MAR 5806 & (QMB 6358 or QMB 6755).
Catalog Program Pages Referencing MAR 6861
MAR 6862 Customer Relationship Management 3 Credits
Grading Scheme: Letter Grade
Acquiring, building, and maintaining mutually beneficial relationships with customers. The customer as a financial asset that companies should measure, manage, and maximize.
Catalog Program Pages Referencing MAR 6862
MAR 6905 Individual Work 1-4 Credits, Max 8 Credits
Grading Scheme: Letter Grade
Reading and/or research.
Prerequisite: departmental approval.
Catalog Program Pages Referencing MAR 6905
MAR 6910 Supervised Research 1-5 Credits, Max 5 Credits
Grading Scheme: S/U
Supervised Research
Catalog Program Pages Referencing MAR 6910
MAR 6930 Special Topics in Marketing 1-4 Credits, Max 16 Credits
Grading Scheme: Letter Grade
Selected topics in marketing management, research, or theory.
Prerequisite: consent of instructor.
Catalog Program Pages Referencing MAR 6930
MAR 6940 Supervised Teaching 1-5 Credits, Max 5 Credits
Grading Scheme: S/U
Supervised Teaching
Catalog Program Pages Referencing MAR 6940
MAR 6957 International Studies in Marketing 1-4 Credits, Max 12 Credits
Grading Scheme: S/U
International Studies in Marketing
Prerequisite: admission to approved study abroad program and departmental approval.
Catalog Program Pages Referencing MAR 6957
MAR 6971 Research for Master's Thesis 1-15 Credits
Grading Scheme: S/U
Research for Master's Thesis
Catalog Program Pages Referencing MAR 6971
MAR 7507 Perspectives on Consumer Behavior 3 Credits
Grading Scheme: Letter Grade
In-depth analysis of the field. Critically examines various theoretical and methodological approaches through marketing and consumer behavior literatures. Students must develop an original research project.
Prerequisite: graduate standing or consent of instructor.
Catalog Program Pages Referencing MAR 7507
MAR 7588 Consumer Information Processing and Decision Making 3 Credits
Grading Scheme: Letter Grade
In-depth treatment of consumer information processing and choice behavior as a function of psychological and environmental factors. Underlying concepts and theories of individual judgment and decision making; critical evaluation of research in this area.
Prerequisite: MAR 7507 or consent of instructor.
Catalog Program Pages Referencing MAR 7588
MAR 7589 Judgment and Decision Making 3 Credits
Grading Scheme: Letter Grade
Literature review related to psychology of judgment and decision making. Discussion of normative and descriptive theories of decision making and empirical evidence that speaks to those theories.
Prerequisite: consent of instructor.
Catalog Program Pages Referencing MAR 7589
MAR 7626 Multivariate Statistical Methods in Marketing 3 Credits
Grading Scheme: Letter Grade
Review of application of multivariate methods including multiple regression; factor discriminant and cluster analysis; and conjoint measurement to summarize and analyze marketing data.
Catalog Program Pages Referencing MAR 7626
MAR 7636 Research Methods in Marketing 3 Credits
Grading Scheme: Letter Grade
Experimental and quasi-experimental design; procedures for laboratory and field experiments; statistical conclusion, internal, external, and construct validity in research design; reliability and validity in measurement; creativity in hypothesis generation and theory testing in behavioral research.
Prerequisite: admission to Ph.D. in marketing or consent of instructor.
Catalog Program Pages Referencing MAR 7636
MAR 7666 Marketing Decision Models 3 Credits
Grading Scheme: Letter Grade
Development and implementation of model-based approaches to marketing decision making. Model-based analysis of advertising, pricing, promotion, distribution. Research project.
Prerequisite: ECO 7408 and departmental approval.
Catalog Program Pages Referencing MAR 7666
MAR 7671 Artificial Intelligence and Machine Learning 3 Credits
Grading Scheme: Letter Grade
This doctoral-level course is designed to engage students in the Artificial Intelligence (AI) and Machine Learning (ML) Methods for Research. The course focuses on the development of skills that will permit doctoral candidates to replicate data analysis techniques used in top-tier journal articles and to create visualizations most commonly found in these academic publications.
Catalog Program Pages Referencing MAR 7671
MAR 7925 Workshop in Marketing Research 3 Credits, Max 9 Credits
Grading Scheme: Letter Grade
In-depth analysis of current research topics. Emphasis on research programs of leading scholars. Students critically appraise the rationale, strengths, and weaknesses of each study.
Prerequisite: consent of department.
Catalog Program Pages Referencing MAR 7925
MAR 7979 Advanced Research 1-12 Credits
Grading Scheme: S/U
Research for doctoral students before admission to candidacy. Designed for students with a master's degree in the field of study or for students who have been accepted for a doctoral program. Not appropriate for students who have been admitted to candidacy.
Catalog Program Pages Referencing MAR 7979
MAR 7980 Research for Doctoral Dissertation 1-15 Credits
Grading Scheme: S/U
Research for Doctoral Dissertation